Our Hallmark

Our hallmark is personalized birthstone jewelry, each piece designed to celebrate personal connections and life's special moments. Nothing says 'I know you' like a handpicked, custom-designed birthstone piece, whether it’s a ring, necklace, or bracelet, all crafted with care and precision. At Mulu, we believe jewelry is more than an accessory—it’s a way to express individuality and commemorate milestones.

#BirthstonesByMulu

#BirthstonesByMulu invites customers to tell their story through jewelry that’s both meaningful and elegant

Our Concept

Our concept, first launched at the Canadian National Exhibition (CNE), was met with overwhelming success, leading to the opening of four thriving locations across the Greater Toronto Area: Square One Shopping Centre, Oshawa Centre, Upper Canada Mall, Erin Mills Town Centre and Dufferin Mall. The consistent performance and strong customer loyalty at each location demonstrate the strength of our brand and concept.

With a growing online presence and demand, we are positioned for significant expansion. Over the next three years, we plan to open 50 new locations across North America, bringing our personalized, handcrafted jewelry to a broader audience. Our brand’s growth potential, both locally and internationally, is fuelled by our commitment to quality, design innovation, and personalized customer service.

Our Philosophy

Mulu Jewelry is built on the belief that jewelry should celebrate individuality, create meaningful connections, and add vibrant color to life. With fresh styles added weekly, you’ll find the perfect ring, necklace, or bracelet—whether you’re enhancing your everyday look or searching for a thoughtful gift. Live a Colourful Life. Express your personality with elegance and meaning. Handcrafted with love, from our family to yours!